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We partner with small to medium-sized business owners wanting to increase market share over their competitors and, enhance repeat business. We create connections, conversations and conversions.
Unlike other advertising/ marketing agencies or video production companies, we deep dive into your business, including your customers buying experience. A 360 degree diagnosis followed by a prescription of strategies.
We find ways to integrate the online experience with bricks and mortar businesses.
We communicate the essence of your business and generate sales opportunities by connecting you to your customers on a deeper level.
The Marketing and Advertising landscape has changed significantly from the days of traditional media. In the past customer’s motivations to buy would happen after five exposures to a product, service or brand, that number has moved to 20. Audience fragmentation is more significant than ever. There are so many touch-points to reach your customers. But how do you reach them 20 times without being annoying and risk your message being ignored? You need to understand your audience online behaviour first. There are many variables, such as audience demographics, online audience behaviour, message variations, headline variations, text, video and image variations. These are just some of the variables that need to be understood, and all can change depending on the distribution platform, i.e., Facebook, Insta, Youtube. Each platform has its unique culture and ways of interacting. What works on one doesn’t necessarily work on the other.
There is so much noise online about how to advertise and market online, 101 courses on how to do it. The truth is due to the evolving nature of online distribution platforms like Facebook, Instagram and Youtube, what one learned six months ago, will not apply today. It is crucial that the person or company a business chooses to engage, has some overarching understanding of Advertising, Marketing and Sales, most importantly possesses the mindset of mastery. That is, they are continually learning and keeping up with the Social Video Marketing Industry.
To create successful Social Video or Social Marketing strategies, one needs dedication, patience, creative and analytical mindsets. While it is possible for small business owners to DIY Social Video Marketing if they dedicate themselves to learning it. However, the question every small business owner must consider first is, while trying to figure out social video marketing, how many sales could be achieved during that time? Where else in the business would their time be more productive? And, how do you find the time to be consistent and nurturing to your online community?
Not understanding the way your audience wants to interact with your business online will, if not already, cost you money.
Video is the most potent form of communication, if your website or your Facebook page has not got a video on the landing page, you are missing out on opportunities to hold & engage with your audience. Businesses are 88% more likely to hold viewers on their website or Facebook page if they have a video on the page the viewer lands.
Social Video Marketing is the most powerful way for businesses to connect to their audience, start a conversation, build enough trust over time that a connection becomes a conversion. A strategic Social Video Marketing plan can find your audience. Encourage them to connect, join your online community. Position your business as the authority by giving value through information and educational content, sprinkled with the occasional product or service update. A Social Video Marketing plan can communicate the essence of your business to establish its own online community and fans. Your fans, who will support and promote your brand willingly because of the connections and conversations you have had with them.
Just like the Television would keep people company in the past, Social Media is where it’s at now. The opportunity to form a following of loyal fans, supporters of your business has never been more significant. Many marketers believe businesses have three years to establish their audience following – their fans. By 2024 fast adapting business would have claimed their tribe. Don’t be left behind.
Do you want to gain market share in your industry and maximise the opportunities that the online space has created? If you are ready, we invite you to arrange a time to meet with us. The first step is to complete the online discovery form, once we receive that, we will be in touch to book a time that is suitable for you.